• Wizdom

    Case Study For Enhancing User Experience

  • As the hours passed by, the day grew increasingly challenging, with every task feeling like a hurdle to overcome and every moment seeming to drag on endlessly...

  • I decided to delve into the world of storytelling by either reading a book or immersing myself in a podcast and relax...But-

  • -i am unable to visit the library for reading due to work commitments at the office...so

  • -i am unable to visit the library for reading due to work commitments at the office...so

    umm...let's try this!

  • Ok...Good reviews

  • Aaahh...Great start!

  • Things got serious quickly though...let's continue!

  • Hmm...They're trying to make it interesting ...let's just click on the male and continue

  • What?? I'm just 20

  • Interesting...so many options to choose for my interest!

  • .....

  • Argh...A paywall before I even see the app!

  • So...am I supposed to pay just to explore the app?

    Asking users to subscribe too early in the user journey may result in a bad user experience, this may discourage the user to explore the app further. Users may not fully understand the value proposition of the app, and thus may be reluctant to commit to a subscription without fully exploring it first.


    Therefore, it's generally recommended to provide users with a free trial or a freemium model, allowing them to experience the app before asking them to subscribe. This approach can help users build trust in the app and better understand its value

    #PHYCHOLOGY INSIGHT

  • Yesss....now I can explore it completely at least for 7 days without any cost

  • The difference is subtle but has huge impact..

  • We're in!

    ...but...

    "Free For You"?

    Not sure what it is let's check it

  • Hmm...nice!

    These are completely free + refreshes every 2 weeks

  • But what would happen if I just clicked on another card instead of this section?

    Umm... let's see

  • "Tap"

    "Read"

  • "Tap"

    "Read"

  • Hmm...better ig

    Now before plans screen this first page of book would open

  • Let's redesign the home page

  • Hehehe

    Added notification icon and settings

    Now no need to add offer button

  • And yes we're done with this case study

  • Wizdom

    Case Study For Enhancing User Experience

  • As the hours passed by, the day grew increasingly challenging, with every task feeling like a hurdle to overcome and every moment seeming to drag on endlessly...

  • I decided to delve into the world of storytelling by either reading a book or immersing myself in a podcast and relax...But-

  • -i am unable to visit the library for reading due to work commitments at the office...so

  • open my play store and start searching for the app

    umm...let's try this!

  • Ok...Good reviews

  • Aaahh...Great start!

  • Things got serious

    quickly though...

    let's continue!

  • Hmm...They're trying to

    make it interesting ...

    let's just click on the

    male and continue

  • What?? I'm just 20

  • Interesting...so

    many options to

    choose for my interest!

  • ......

  • Argh...A paywall before I even see the app!

  • So...am I supposed to pay just to explore the app?

    Asking users to subscribe too early in the user journey may result in a bad user experience, this may discourage the user to explore the app further. Users may not fully understand the value proposition of the app, and thus may be reluctant to commit to a subscription without fully exploring it first.


    Therefore, it's generally recommended to provide users with a free trial or a freemium model, allowing them to experience the app before asking them to subscribe. This approach can help users build trust in the app and better understand its value

    #PHYCHOLOGY INSIGHT

  • Yesss....now I can explore it completely at least for 7 days without any cost

  • The difference is subtle but has huge impact…anyways

  • We're in! ...but... "Free For You"? Not sure what it is let's check it

  • Hmm...nice! These are completely free + refreshes every 2 weeks

  • But what would happen if I just clicked on another card instead of this section?

    Umm... let's see

  • "Tap" "Read"

  • !!!

  • Hmm...better ig Now before plans screen this first page of book would open

  • Let's redesign the home page

  • Hehehe Added notification icon and settings

    Now no need to add offer button

  • And yes we're done with this case study

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